How It Works
We reward. We compete. We grow.
After you join
- 01A parent signs. Under 18, we email your parent or guardian a consent form.
- 02Your dashboard opens. Log every sale and see where you rank.
- 03You get to work. Join your school's meetings and compete June 1 to August 1.
Guide
Mentors
People who have built something meet with you at school and keep you on track.
Reward
Incentives
Milestone grants and a national competition reward the sales you actually make.
Track
Software
One dashboard to log revenue, unlock grants and see where you rank.
Real skills. Real revenue.
What is a hustle?
A hustle is a small business you can start this week. Low cost, simple to run, and something people already pay for.
Think car detailing, lawn care, power washing, baking, or photos for senior portraits.
You do not need a big idea. You need a service, a first customer, and the nerve to ask.
From sign up to first sale
Four steps to your first dollar.
01
Sign up
Create your free account on the dashboard. Under 18? Add a parent's email. Your dashboard opens once they sign the consent form.
02
Meet your mentor
Your school runs 6 to 10 one-hour meetings. Mentors walk you through the playbook to make money this weekend.
03
Test, then pick one
Try a few hustles. Keep the one people pay for and you want to run all summer.
04
Log every sale
Your revenue goes in the dashboard. That is how you unlock grants and how the competition is scored.
Summer competition · Jun 1 – Aug 1
$150,000 for high school hustlers.
Two ways to win, both on sales: $5,000 each to the top 20, and $500 each to the first 100 to reach $2,500.
Competition starts in
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Days
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Hours
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Minutes
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Seconds
The prize pool
Jun 1 – Aug 1
$150,000
Crawford Coats Award
Top 20 × $5,000
Beat the Summer Job
First 100 × $500
$100,000 to the top 20 sellers. $50,000 to the first 100 to reach $2,500 in sales.
How it’s possible
The roles that make it work.
It runs on more than student energy. Donors fund the movement, a Campus Leader (teachers, counselors, admins) runs each school, and Mentors guide the students.
Frequently asked questions.
Who can join?
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High school students in the U.S. Adults can join as Mentors or Campus Leaders, or back the program as Donors.
Do I need a business idea already?
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No. The playbook gives you simple hustles with proven demand. Most students test a few before they pick one.
How is the competition scored?
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On sales. You log your revenue in the dashboard, and both ways to win are based on it. The official terms have the details.
What do parents need to do?
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If you're under 18, you enter a parent or guardian's email when you sign up. We email them a consent form to sign. Your dashboard stays locked until they sign it. Students 18 or older can self-certify. A parent also signs off before a hustle is listed on Hire a Student.
How do I hire a Student?
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Search Hire a Student by what you need and your ZIP code, then reach out through the links on their listing.
Start
Start your hustle today.
Free for high schoolers in grades 9-12. Sign up takes a few minutes.
Mentors: a few hours a month changes a student’s life. Become a mentor